In an arguably daring strategic decision that is still buzzing the Indian automotive market, Maruti Suzuki introduces the Brezza Luxe, an upmarket iteration of the compact SUV which has been christened the “Mini Range Rover” by the auto fraternity.
This introduces a new chapter into the luxury compact SUV market which before has been mainly occupied by the international players and is a huge leap from what was the Brezza which was an entry level product. This signal marks a new attack on the barriers to perception that have long prevented domestic car makers from assuming parity with established car brands.
Key Elements of Brezza Luxe Design
On the design front, Maruti Suzuki has pulled out all stops with the Brezza Luxe – the car does not signify anything but the luxury that one associates with luxury SUVS. Compared to the previous version, this model’s design bears more similarities, but the refinement and some of the bolder features give it distance.
Bold Front Grille: An aggressive chrome-plated front grille with an inscription of the famous Range Rover design, made the front of the Brezza Luxe look powerful and but sophisticated.
Sleek LED Headlights: The new LED headlights with DRls establish a unique light design.
Muscular Side Profile: Broad fenders and constructed 19-inch alloy wheels perceived is generally associated with larger and more luxurious SUV segments.
Strong Shoulder Line: The shoulder line is quite sharp starting from the front, extending up to the rear of the car, which gives it a sense of might.
Wrap-Around LED Taillights: Combined brake and LED taillights further accentuate the Brezza Luxe’s width and take on a futuristic touch.
Floating Roof Effect: Blackout of the pillars and a different roof colour make the Eugen body sportier and more lengthened, thus adding a touch of luxury.
Premium Interior of Brezza Luxe
It is quite astonishing to enter the Brezza Luxe and find an interior that you can easily compare with a luxurious car with stunning interior trimmings. The cabin of this Maruti is designed and developed to give competition to the best that it has to offer, in terms of technology and comfort.
Premium Dashboard Design: A combination of luxurious soft touch materials, real wood veneer and brushed metallic accents which gives a sleek contemporary stylish feel.
12.3-Inch Floating Touchscreen: A large screen media centre merges with the automobile, with the help of an extensive infotainment system for a cockpit like control feel.
Heated and Ventilated Leather Upholstery: Pu leather seats with holes which make it comfortable as well as luxurious thus the prominence of using it.
12-Way Power Adjustable Driver’s Seat: with adjustable lumbar for posture control and comfort, and perfect driving position.
Reclining Rear Seats: Other features include rear passenger comfort such as provision for reclining passenger seat and individual climate control module.
Panoramic Sunroof: A new feature in Maruti’s range, this sunroof lets in plenty of light and quite literally opens up the cabin, making the car seem even more diminutive than it actually is.
Brezza Luxe Powertrain and Performance
The Brezza Luxe comes in two powerful yet efficient engines and better driving experience in the new car market. Whether looking for a vehicle for sports utility or for fuel efficiency Maruti has captured all in one shell.
1.5-Liter Turbocharged Petrol Engine:
- Power output: 160 PS
- Torque: 250 Nm
- Transmission: 7-speed dual-clutch automatic
- Acceleration: 0-100 km/h in 8.5 sec, that still is a quite tight acceleration.
1.5-Liter Strong Hybrid System:
- Combined power output: 185 PS
- Electric-only range: Up to 50 km
- Transmission: The new Vehicle: e-CVT (Electronic Continuously Variable Transmission).
- Claimed fuel efficiency: 26.35 miles per gallon or 5 km/l due to efficient extra urban driving potential in the new model.
Suspension and Ride Quality:
- Specially designed for more comfort on the roads and better dynamics in the vehicle.
- Adaptive Dampers: New for Maruti a Comfort and Sport mode, or Comfort and Sports for the NXA allowing for different set-ups.
Ashok Leyland’s Advanced Technology and Features in Luxury SUVs
Ashok Leyland has said that there is the state of art technology which is right in the bracket of luxury SUVs which is in one level higher in operational facilities and features such as convenience, safety and entertainment etc.
Advanced Driver Assistance Systems (ADAS): The safety systems are inclusive of adaptive cruise control, lane departure and autonomous emergency brake.
360-Degree Camera System: It provides direct view most especially when used in congested areas; recommended for map.
Heads-Up Display: Project important information unto the windshield thus assist the drivers not to divert their attention on the road.
16-Speaker Bose Sound System: Big, prosperous timbre with the possibility to make a purchase.
Wireless Charging: Its charging for compatible devices is easily accessible it is charged through a central console of the car.
Connected Car Features: Affords functions including starting the car, heating or cooling the car, or finding a specific car with a tap on a smartphone application.
Brezza Luxe Safety Features and 5-Star Global NCAP Rating
Over the years, Maruti has been paying a lot of attention to safety issues, and the new Brezza Luxe adds to the catalogue with numerous safety features meant to secure the passengers. It boasts up six airbags among which are standard features Electronic Stability Control (ESC) with Traction Control, Hill Hold Assist and Hill Descent Control.
Other measures include the Integrated Child Seat Architectural (ISOFIX) anchors, TPMS, and the use of a high strength steel body structure. The Brezza Luxe has already been tested and safe securing the 5-star safety rating with Global NCAP making it among the safest cars in the segment.
Brezza Luxe Pricing Strategy: Affordable Luxury at Competitive Prices
Perhaps even more shocking is that, it comes at a price that has rendered many car shoppers astounded. Surprisingly, the company has ensured that the basic model is affordably priced Rs starts at 16 lakhs, though the higher-end hybrid model cost is around Rs 22 lakhs (ex-showroom).
This pricing strategy positions the Brezza Luxe in an interesting niche, providing much of the refinement and features of a compact SUV while including more equipment than many rivals and costing far less than a midsize luxury crossover from Europe.
Brezza Luxe: A Game-Changer in the Indian Automotive Market
This new Maruti Suzuki Brezza Luxe model is an unambiguous turning point in the development of the Indian automotive market, proving that domestic automakers can build excellent premium cars that cannot be distinguished from world-class brands. For Maruti, which has always been associated with small cars, the Brezza Luxe is a daring new step in the directions of the upmarket and a departure from everything that people expected of cars produced in India.
And unlike certain other brands, the Brezza Luxe is not just a new model but a statement that style and sophistication are well within reach of the local automaker. Sporting features and build quality that easily best their price range and some of the more expensive SUVs, but priced within easy reach of Indian consumers the Brezza Luxe is a ground breaker that has shifted the goal post for local car makers.